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Most spas pour their energy into perfecting treatments, and rightly so. But here's something worth sitting with: the moments around those treatments? That's where profitability quietly lives or quietly leaks away. Think about the last time you had a truly memorable experience, not just a good one, but one you talked about afterwards. Chances are, it wasn't just one big thing. It was a series of small moments that added up to something that felt genuinely considered. A warm welcome. A beautifully timed gesture. A send-off that left you smiling. Spas have more of these moments than almost any other...